Innovitae has perfected the Marketing Authority Program it has developed over the past 3 years. Within 6 months, you will be the “Authority” in your market Our Marketing Authority program gets your expert opinion on national matters heard and published on news sites affiliated with ABC, NBC, CBS, Fox, WSJ, CNN, NYT, etc. Once we have you on these sites, involved in the national conversation, we then begin our social media campaign. This involves commenting and syndicating all the sites which have you listed on them. Part of the social media initiative is to produce a video, where your video spokesperson, provided by InnoVitae introduces the news item to social media. In the next step we contact your local / regional radio, TV, and press and persuade them to pick up the story locally.