Executive Summary A.I. has made its way into the automation and optimization of SEO. We at InnoVitae only see this trend growing and becoming more and more of a competitive advantage. And yet there are real and impactful concerns with using any form of automation for SEO, especially SEO which uses A.I. In the following […]
This case study demonstrates how the buer uses both SEO + PPC on an interactive basis to convert. And, when both the SEO+PPC are present in the search results the CTR and coonversions receive a compounding affect.